Archive for the ‘Blogging’ Category
February 5th, 2010 | 
Author: If you are writing a blog for your business, you need to stay focused on the goals you set when you decided to begin. Was it to demonstrate your firm’s experience and capabilities or was it to help search engine results by providing keyword rich posts that also demonstrate your businesses’ knowledge?
Hopefully the later is your goal. So here you are, committed or not to the blog and you are short of ideas. These ten ideas will help you write interesting blog posts even when your creative muse has gone on vacation.
- Look to the news of the day; are there any major news items that impact some aspect of your businesses core competencies? If so, write about how and why. Google News has a robust search feature which allows you to hone in on your most significant keywords.
- Look to your interactions with your clients. Did you have any “teachable moments” or interactions in the past few days that you feel are common and which, when shared, can provide learning opportunities? If yes, write about those moments; be sure to keep the names of those you mention and identifying comments discrete. You don’t want to embarrass your clients or yourself.
- Write about some of the “basics” of your business. It is always good to refresh yourself on core competencies and share fresh insights as to why these basics are so important.
- Write about management issues affecting your business. Each business has issues that are common to them all and often generalize to others in the industry.
- Look to trends in your industry and analyze how one of them may affect clients in your industry.
- If your blog is client facing, write about new developments that are sure to produce results for them. Tell why.
- Invite another industry / sector expert to be a guest blogger. They can write about their insights into key issues in your industry.
- Share a client success story (with permission of course.) Tell why they succeeded and if you were a part of that success, help readers see how and why the client succeeded.
- Share a major learning experience; an Ah-ha moment. Contrary to popular belief, you don’t have to be bullet proof…just healed. So say how and why you got insight that helped you redirect.
- Share information about your colleagues or employees or even new staff member news, awards and competencies. I would even suggest having one of your employees write a guest post. Invite them to share some of their personality and talents they bring to working with you.
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CBS Web Designs recommends that all our clients have an easy to update website including a blog whose subject is your business expertise. While it's great to have a blog, it's best if it is not a free one from blogger or WordPress.com. Having your blog in your own domain means greater search results as well as the ability to demonstrate your business acumen and expertise.
In our development work, we use WordPress as it allows for very flexible integration between pages and posts (blog) and can be branded with your businesses' unique look and feel.
We also recommend that you update your website very regularly. I tell my clients that they must regularly update contents to achieve better results in Google rankings.
In case you're wondering what other recommendations are important for you as a small business in 2010, this post in Small Business Trends is spot on.
If you have questions regardnig how to implement any of these items, give us a call. It's time your small business began benefiting from the 24/7 web.
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Posted in Blogging, Blogs, Marketing | 
Tags: Marketing, small business, the web, websites | 
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I was really curious how well the WordPress iPod app would work for writing blog posts. Its working better than I would have expected.
I don’t think I’d want to do it this way all the time, but this would work in a pinch. I would never type this out a key at a time, but using ShapeWriter makes it almost painless.
You do have to plan far enough ahead that you enable XML- RPC protocols in WordPress so the app can connect with your blog, but once its configured its fairly easy to use.
Recommended for emergency use.
OK, enough torture — I’m back on a real keyboard. I’m not part of the texting generation and can’t type 40 wpm unless I’m at my desk (and I only hit that speed on a good day), so I doubt I’ll do a heck of a lot of posting using the WordPress app for my iPod touch.
That said, the app is also able to change the status of posts, handy for publishing drafts, reviewing and publishing posts waiting to be reviewed. It can also change page status, allowing existing pages to be turned on and off easily from anywhere you can get a signal.
Maybe the most useful feature is the ability to review and approve comments, one of the tasks I could see myself doing while out on the road.
Again, nice app!
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Just spotted a great article over at Smashing Magazine on the realities of corporate blogging.
Great contrast between the corporations that “get it” and those that don’t. As we should all know by now, if you’re not having a conversation you’re probably talking to yourself.
Worthwhile read.
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Posted in Blogging, Blogs, Marketing |
Tags: Blogging, Blogs, business blogs, corporate blogging |
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